The company Freshland was founded by the Vermeulen family from Cape Town who exported fruit from South Africa since 1991 - initially to African countries and the Mascarene Islands. Deregulation resulted in huge expansions and the family business has grown to become a global group interacting to export and import fruit worldwide.

Although the emphasis of our group of companies concentrate primarily in the UK, Europe and the Black Sea our produce are grown, scourced and exported across the globe.

We specialize in the quality and services necessary to see that our customers receive the finest quality produce possible based on growing conditions. We work with the finest growers in the world specializing in export quality fruit and vegetables. Our growers/partners are kept aware of our specialized needs to make sure Freshland continues to exceed expectations.

Our products reach their final destination by the most appropriate means and methods of transportation. The aim of Freshland is to deliver the fruit meeting all the requirements of our valued customers and that has enabled us to maintain a position of strength in the international arena.